We rolled out our CSR strategy in 2020 to help us reach the targets set at the Paris Climate Agreement to limit global warming to 1.5°C compared to pre-industrial levels – we call it our Do Better strategy. Even though our world is most likely to pass that threshold during this decade, we still set out to do our share of the job. This means we need to reduce our greenhouse gas emissions by 50% by 2030.
We want to inspire our partners, communities and competitors to do better by setting an example of dedication and resilience to achieve our objectives, with the ultimate goal to become a circular business with net zero emission by 2050.
Within our strategy, we set out to:
1. Create products that last
by maximizing durability, following a timeless design philosophy, and achieving superior and versatile functionality.
2. Reduce our footprint
by making fact-based decisions in our own operations and through our products’ full life cycle.
3. Implement circular business models
by minimizing waste and depending on fossil fuel-based production or transportation, and by repurposing our products at the end of their lives.
4. Collaborate with others of a similar mindset
Afterall, no one achieves anything great working in isolation.
5. Be transparent about everything
We will share our progress, wins and losses and will publish impact reports on our products and publish our annual Responsibility Report.