Growing a brand. It takes a village.
I’ve always been a believer in setting goals. It's generally something I try to do personally in the week between Christmas and New Year...
Truls’ Corner
Thank you, for 2022. Recently on stage, I was asked about my favorite moment from 2022. I turned silent for what felt way too long in a...
A week in France
A few weeks ago, we launched our Pack Heavy, Chase Light campaign on the beaches of France at Wasted Talent. We joined by friends, ambass...
Worried and stressed passengers
There's one thing I have never understood whilst traveling. Well, there’s plenty of things but one that I am every time without fail lef...
Tugging at the Velcro
Getting started isn’t always so easy. There’s a certain discipline, a mindset that’s required, not to mention a considerable amount of ph...
Reasons to keep moving
Curiosity. It’s what stands in the way of sitting still, staying put, being present. We’re compelled to move, to act, to go see. After al...
Applied theories: Flow states
Flow is the state you achieve when you become fully immersed in a feeling of energized focus, full involvement, and enjoyment in the proc...
Applied theories: Route finding
If you google directions from A to B you will get something like the above.But to get to the top of a mountain you need to move more lik...
Applied theories: Finding Tranny
Finding tranny (read: transition) is a word of art that comes from skateboarding, snowboarding and skiing. It refers to the act of getti...